| NCLO In the News
FOR IMMEDIATE RELEASE Contact: Elizabeth Mallory (mallory@nclo.org)
NCLO Prepares for 5th Anniversary
FENTON, MICHIGAN, April 5, 2007 – Not-for-profit Fenton-based organization NCLO announced this week that it is preparing for its upcoming 5th Anniversary in May by making several changes to its overall image and programs. "We felt we needed a new look to commemorate all the improvements that are in process" says Director Elizabeth Mallory. The new look includes a new logo and a new color scheme while still incorporating many of the same components found in the organization's previous logo. NCLO WORKS, the charity's communication portal, is one of the many improvements that are on the way. The site was originally launched in October 2006 allowing Sponsors and E-Pals access to information about their children. "The new release of NCLO WORKS takes this to the next level" says Mallory "by providing specific wish lists for the individual children, video footage, forums, and general public access to updates on each of the facilities where we are working." The organization will also re-release a past-favorite website NCLO SAM which stands for Smiles Across the Miles. "SAM" was originally launched in Fall of 2005 as the charity's news site. When NCLO WORKS launched in 2006, "SAM" was pulled from the Internet for re-design. "We didn't want to be duplicating efforts and so we took a good long look at SAM and how it would best serve the public" said Mallory. The organization chose to re-launch "SAM" to meet the needs of its ever growing number of volunteers. The new site will list both offsite as well as onsite long term and short term volunteer opportunities, provide a forum for answering questions, and enable onsite volunteers to write about their experience volunteering with NCLO. Programs are also being revamped for 2007, including the charity's well-established child sponsorship program, the onsite volunteer program, and NCLO's outreach programs. "If there is an underlying theme for 2007," says Operations Director Sandi Smith "it would be that we want to focus on what we do best and do it even better." Many processes have been simplified including registering to volunteer onsite. The charity has also implemented a "fixed" child sponsorship donation. "We gave the sponsorship levels design a go, but it really seemed to just add more confusion and complication to the program" says board member John Mallory. Other changes include the charity offering room and board to visitors and volunteers at its Children's Home in Cambodia which is currently home to nine orphans ranging in age from 4 to 11 years old. "We are excited to be able to offer this to both adoptive families returning to Cambodia with their children as well as to our volunteers." As the result of a grant from the Tennessee-based foundation Alliance for Youth Achievement, NCLO will also launch its own fundraising tuk-tuk business by mid-year. "There are so many great things coming in 2007. We're very excited about all the improvements" says Mallory. NCLO is a 501c3 non-profit organization dedicated to helping children in desperate situations worldwide. Working primarily in Cambodia, NCLO provides food, education, health care and supplies to children in need. For more information on NCLO, visit www.NCLO.org or contact Elizabeth Mallory by email at mallory@nclo.org. # # #
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